The tracker
Every ad campaign we track.
One page per campaign. Updated as new deals and controversies land.
Sydney Sweeney Got Naked, Took Equity, and Engineered Her Own Outrage Cycle
The Novig ad was never just an ad. Sydney Sweeney went nude for a betting app she partly owns ... and the outrage that followed was part of the design.
Sydney Sweeney’s American Eagle “great jeans” campaign and the wordplay that blew up
Before Novig, the American Eagle denim campaign built around a “great jeans” pun became Sweeney’s first self made national news cycle.
Sydney Sweeney’s Dr. Squatch Soap Ad: The Bathwater Stunt That Sold Out
The Dr. Squatch soap ad starring Sydney Sweeney leaned into bathwater jokes, dropped a limited bar, and sold out fast. A masterclass in stunt marketing that outsmarted every serious competitor in the category.
Laneige Pays Sydney Sweeney Well. She Does Not Own a Share.
A paid ambassadorship across 40 countries, zero equity stake. The quiet opposite of how she structured the Novig deal, and it explains exactly why she took both.